Braehead Shopping Centre has announced a year of exceptional success as it reflects on its 2024 performance.
With significant year-on-year growth in footfall, these results reinforce Braehead’s position as Scotland’s go to shopping and leisure destination.
Throughout 2024, Braehead saw a huge +8.5% increase in footfall compared to the previous year. This enviable rise was also apparent during the critical Q4 ‘golden quarter’ with a +5.7% uplift compared to 2023 as visitors were drawn to the centre to experience its diverse range of retail, food and leisure operators.
The centre’s line-up was enhanced in 2024 with several store refurbishments and exciting new openings including new fashion brands such as Mango, Phase Eight, Castore and Remus Uomo. The already diverse food and beverage offering was enhanced with new arrivals including Popeyes, Cinnabon and Chopstix and the strongly performing health and beauty category saw the introduction of Rituals and KIKO Milano – with both quickly becoming visitor favourites.
Looking ahead, Braehead will continue to build on 25 years of being at the heart of the local community with the introduction of even more renowned brands, plus further investment from existing brands, all of which will reinforce the centre’s position as a go to retail, food, drink and leisure destination for all. With the upcoming opening of the new River Clyde Bridge in March, Braehead will increase its accessibility to a wider catchment which will help to expand market penetration further.
Rob Jewell, Managing Director, Asset Management at Pradera Lateral, commented: “2024 has been a defining year for Braehead Shopping Centre, culminating in impressive footfall figures to end the year. With the addition of more globally recognised brands, alongside reinvestment from established retailers and its new owner SGS, the centre continues to be a leading shopping and leisure destination in Scotland.
As we look ahead to 2025, we remain committed to enhancing the retail mix and delivering exceptional experiences for all our visitors throughout the coming year.”
Braehead is owned by SGS Group.